**Privacy Policy**

Welcome to Amari! Please read this Privacy Policy carefully. By using the services provided by AMARI PAX Ltd (“Amari,” “we,” “us,” or “our”), you agree to the terms outlined in this Privacy Policy. If you do not consent, please do not use our services.

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**1. Personal Information**

Your privacy is important to Amari, and we are committed to protecting your personal information (“Personal Information”). Personal Information refers to any data that can be used to identify you, such as your name, email address, or demographic details. This Privacy Policy explains how we collect, use, and share your information when you interact with our services.

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**2. Protected Health Information (PHI)**

Amari may collect and process Protected Health Information (“PHI”), which includes any information about your past, present, or future physical or mental health conditions. PHI is treated with the highest level of confidentiality and is handled in compliance with relevant laws, including the Health Insurance Portability and Accountability Act of 1996 (HIPAA). For further details, refer to our HIPAA Notice of Privacy Practices, which governs any conflict with this Privacy Policy.

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**3. Consent and Modification**

By using our services, you consent to this Privacy Policy and our processing of Personal Information as outlined herein. We reserve the right to modify this Privacy Policy at any time. Any changes will become effective upon posting the revised policy on our website. Continued use of our services indicates your acceptance of the revised terms.

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**4. Information We Collect**

**4.1 Personal Information**

We collect Personal Information directly from you when you:

- Register for or use our services.

- Interact with our website or mobile app.

- Contact us for support.

Examples of Personal Information include:

- Name, email address, phone number, and mailing address.

- Account credentials such as usernames and passwords.

- Demographic information (e.g., gender, age, location).

**4.2 Personal Health Information**

Amari may collect health-related data from you or your wearable devices (with your consent). Examples include:

- Height, weight, blood pressure, and other biometrics.

- Health and fitness metrics, such as activity levels and sleep patterns.

**4.3 Usage Information**

We automatically collect data about how you interact with our website, app, and services. This may include:

- Device identifiers (e.g., IP address, browser type).

- Pages visited and actions taken on our platforms.

- Location data, where enabled by you.

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**5. How We Use Your Information**

We use your information for the following purposes:

- To provide and improve our services.

- To process transactions and manage your account.

- To send you updates, newsletters, and promotional content (with your consent).

- To ensure compliance with legal and regulatory obligations.

- To analyze trends and usage for internal business purposes.

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**6. Sharing Your Information**

We may share your information with third parties in the following circumstances:

**6.1 Service Providers**

We may share your information with trusted third-party vendors who help us deliver our services (e.g., payment processors, cloud storage providers).

**6.2 Legal Obligations**

We may disclose your information if required by law or if necessary to protect our rights, property, or users.

**6.3 Business Transfers**

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

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**7. Data Security**

We implement industry-standard security measures to protect your Personal Information. However, no system is completely secure. We encourage you to take precautions to safeguard your information.

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**8. International Users**

Amari’s services are operated in the United Kingdom. If you are accessing our services from outside the UK, your data will be transferred to and processed in the UK, where data protection laws may differ from your jurisdiction.

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**9. Your Rights**

**9.1 Access and Correction**

You can request access to the Personal Information we hold about you. To update or delete your information, please contact us at **support@seekamari.com**.

**9.2 Opt-Out Options**

You may opt out of promotional communications by adjusting your preferences in the app or contacting us at **support@seekamari.com**.

**9.3 European Economic Area (EEA) Residents**

If you reside in the EEA, you have additional rights under GDPR, including:

- The right to access, correct, or delete your data.

- The right to restrict or object to processing.

- The right to data portability.

To exercise these rights, email us at **support@seekamari.com**.

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**10. Cookies and Tracking Technologies**

We use cookies and similar technologies to enhance your experience and analyze usage. You can manage your cookie preferences through your browser settings.

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**11. Children’s Privacy**

Our services are not intended for users under the age of 13. We do not knowingly collect Personal Information from children. If you believe we have inadvertently collected such data, contact us at **support@seekamari.com**.

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**12. Contact Us**

If you have any questions about this Privacy Policy or our data practices, please contact us:

**Email:** support@seekamari.com

**Company Name:** AMARI PAX LTD

Thank you for trusting Amari to manage your data responsibly.